QUAKER CONSUMER EMAIL SURVEY


Thank you for agreeing to take our survey. Your opinions are really important to us! This should only take a few minutes of your time.
 

1.

Are you?

 
Male
Female
   

2.

How old are you?

 
Under 18
18-24
25-34
35-44
45-60
60+
   

3.

How old are the children in your household?

 
Under 6
6-12
13-17
18+
I do not have any children at my home
   

4.

What is your current employment status?

 
Full time
Part time
Not currently employed
   

5.

Which products have you purchased in the past 6 months. Please check all that apply.

 
Instant hot cereal
Standard hot cereal
Snack bars
Ready to eat cereal
Cookies
Other
   

6.

Please indicate how often you have purchased the following category in the past 6 months.

 
Instant hot cereal
  never 1 time 2 to 6 times 7 times or greater
Standard hot cereal
  never 1 time 2 to 6 times 7 times or greater
Snack bars
  never 4 times or less 5 to 13 times 14 times or greater
Ready to eat cereal
  never 10 times or less 11 times to 26 times 27 times or greater
Cookies
  never 1 time 2 to 6 times 7 times or greater
   

7.

Which Quaker products have you purchased in the last 6 months? Please check all that apply.

 
Old Fashioned Quaker Oats
Quaker Instant Oatmeal
Quaker Chewy Granola Bars
Life Cereal
Quaker Oatmeal Squares Cereal
Real Medleys Cups
Real Medleys Bars
Quaker Rice Cakes or Popped Snacks
Quaker Cookies
Other
   

8.

Please indicate how often you have purchased the following products in the past 6 months.

 
Old Fashioned Quaker Oats
  never 1 time 2 to 3 times 4 times or more
Quaker Instant Oatmeal
  never 1 time 2 to 4 times 5 times or more
Quaker Chewy Granola Bars
  never 1 time 2 to 5 times 6 times or more
Life Cereal
  never 1 time 2 to 4 times 5 times or more
Quaker Oatmeal Squares Cereal
  never 1 time 2 to 4 times 5 times or more
Real Medleys Cups
  never 1 time 2 to 4 times 5 times or more
Real Medleys Bars
  never 1 time 2 to 5 times 6 times or more
Quaker Rice Cakes or Popped Snacks
  never 1 time 2-3 times 4 times or more
Quaker Cookies
  never 1 time 2-3 times 4 times or more
   

9.

Which other hot cereal products have you purchased in the past 6 months. Please check all that apply.

 
Great Value Oatmeal
McCann's Irish Oatmeal
Great Value Instant Oatmeal
Cream of Wheat
Cream of Wheat Instant
Bob's Red Mill Hot Cereal
Better Oats Instant Oatmeal
Mom's Best Naturals Old Fashioned Oats
Natures Path Organic Instant Oatmeal
Store Brand Instant Oatmeal
Store Brand Oatmeal
None of these
   

10.

Which other snack bar products have you purchased in the past 6 months. Please check all that apply.

 
Rice Krispies Treats
Power Bar
Nature Valley
Special K Bars
Great Value Chocolate Chip Granola Bars
Kashi Granola Bars
Kellogg's Fiber Plus Bars
Nutri Grain Cereal Bars
None of these
   

11.

Please indicate if you agree or disagree with the following statements.

 
My family life may be crazy, but I wouldn't want it any other way.
  agree strongly agree neither agree nor disagree disagree disagree strongly
I strive for balance, not perfection.
  agree strongly agree neither agree nor disagree disagree disagree strongly
When it comes to parenting, I trust my instinct to do what works for my family.
  agree strongly agree neither agree nor disagree disagree disagree strongly
My philosophy is that life should be as much fun as possible.
  agree strongly agree neither agree nor disagree disagree disagree strongly
I try to set my family up for the day because you never know what the day will hold.
  agree strongly agree neither agree nor disagree disagree disagree strongly
   

12.

What topics are you interested in receiving email communications about? Please check all that apply.

 
Recipes
New product information
Celebrity chef features
Heart Health tips/information
Coupons or promotions
Other
   

13.

Where would you like to interact with Quaker? (Check all that apply)

 
Website
Facebook
Twitter
YouTube
Email
SMS
Buying products online
Pinterest
Other
   

14.

Would you be interested in joining a Quaker loyalty program?

 
Yes
No
   

15.

Which products or goods would you be most interested from receiving from a Quaker loyalty program?

 
Quaker coupons, samples and offers
  strongly would like would like neither would like nor do not want do not want strongly do not want
Pepsi Co. coupons, samples and offers
  strongly would like would like neither would like nor do not want do not want strongly do not want
Sports related samples and offers
  strongly would like would like neither would like nor do not want do not want strongly do not want
Health related samples and offers
  strongly would like would like neither would like nor do not want do not want strongly do not want
Non related coupons and offers
  strongly would like would like neither would like nor do not want do not want strongly do not want
Magazines
  strongly would like would like neither would like nor do not want do not want strongly do not want
Technology devices
  strongly would like would like neither would like nor do not want do not want strongly do not want
Other
   

16.

At which of the following stores have you purchased Quaker products in the past year? Please select all that apply:

 
Walmart
Target
Drug Store
Natural/Organic grocery store
Specialty shop
Grocery store/supermarket
Club store (i.e. Costco, BJ's or Sam's Club)
Other
   

17.

Which products would you be interested in trying? Please select all that apply:

 
Old Fashioned Quaker Oats
Quaker Instant Oatmeal
Quaker Chewy Granola Bars
Life Cereal
Quaker Oatmeal Squares Cereal
Real Medleys
Quaker Rice Cakes or Popped Snacks
Quaker Cookies
Other
   

18.

How strongly do you agree or disagree with the following statements?

 
Quaker is a brand I love
  agree strongly agree neither agree nor disagree disagree disagree strongly
Quaker is a brand I would recommend to friends and family
  agree strongly agree neither agree nor disagree disagree disagree strongly
Quaker is a brand I trust
  agree strongly agree neither agree nor disagree disagree disagree strongly
Quaker is a brand worth paying for
  agree strongly agree neither agree nor disagree disagree disagree strongly
Quaker is a brand I respect
  agree strongly agree neither agree nor disagree disagree disagree strongly
   

19.

When considering Quaker products, what is important to you? (Please check all that apply)

 
Quaker Value
Friend recommendations
Coupons
Email information
Availability in stores
Product quality
Other
   

20.

How likely are you to recommend Quaker products to a friend or colleague?

 
highly likely likely neither likely nor unlikely unlikely highly unlikely
   

21.

Please provide your zip code.